It’s dark and electric, an abstract, stripped-down, Dia de los Muertos feel-think sugar-skulls-by-way-of–Microsoft Paint makeup. (You know him from his trippy work with Vince Staples in the music video for “ Lift Me Up,” in which, yes, Staples floats above the Earth, and from Joey Bada$$’s lo-fi, ’90s-tinged “ FromdaTomb$.”) Helman and The Weeknd sat down on sunny Monday to come up with the concept for the GQ-ified video. On hand to capture the singer’s massive presence and slow-mo strut was visual-effects wizard David Helman. (He ditched Toronto for the better weather and plentiful dancing-and-banging-and-doing-drugs song fodder of Hollywood a few years ago.) The GQ exclusive was shot in The Weeknd’s adopted hometown of Los Angeles earlier this month. So when GQ asked the February cover star(boy) if he would film a moody new video for the spare remix of “Party Monster,” he brought the vibe. As the Grammy-winning, hairstyle-inventing, reigning King of Sex Pop, nascent music icon The Weeknd knows how to create an atmosphere.
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